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SHOP LOCAL AT OTLEY VILLAGE STORES
 
OTLEY GREEN DAY
 
We we have just taken part in the "Otley Green" day on Saturday 31st October, our participation in the event was based on "Shop local First" trying to point out to customers that when buying quality or branded products such as free range eggs or free range fresh chicken we are in fact cheaper or at least on a par with the large supermarkets on price and it is significantly cheaper to travel to us than to drive 8 - 12 miles! We had a stand which was well supported by our suppliers, many mentioned above who sent samples for me to tempt the visitors with, I spent several hours cooking locally produced sausages, chopping up local ham, bread and dispensing oil for tasting making a few sausage converts! It was interesting to see how many people will consider installing solar heating or water harvesting but think nothing of getting in their car to drive to a supermarket for a pint of milk completely missing the point on the cost of travel and their carbon footprint or supporting their local community.
 
EXAMPLES OF LOCAL PRODUCE (SUPPORTED AND STOCKED)
 
At present we stock Happy Hens of Henley eggs which are totally free range they even go wandering around Henley village but always return at night!

Our fruit and vegetable suppliers are Richards Quality fruit and veg in Witnesham who deliver every morning, and even provide prepared and peeled veg if people are having a large function or we are making soup for the kitchen.

Bread comes from two bakers every morning , Reeds bakery who have relocated to Leiston from Framingham and Neil's Bakehouse in Woodbridge from whom we get all our bread and baps for our take away sandwich business.

Fynn Valley foods provide all our fresh frozen sausage rolls and pasties for the Hot pie Take away service that runs from 7 am to 1pm monday to friday, and we are in talks with them regarding a new range of locally produced frozen pastry, and a range of cook from frozen pies.

Home produced suffolk honey from Liz Worsley and her bees from half a mile away. We continue to have local meat supplies by Jeremy and his team at Bramfield meats and we have been looking for more local food producers and now have free range pork and deliveries from Grangeworth farm meats who source local meat and use their own to produce for specialty roasts for example boned duck stuffed with cranberry and orange, boned chicken stuffed with ginger and lime together with a full range of butchery products.

We met the team from Hill farm oils at the Suffolk show and have had them in stock since then, Milk comes from Dairy crest who supply milk from local farmers and still offer a milk round in the village, we also have specialty Jersey full cream Milk from Alistair in Coddenham once a week to order, it makes the best Yorkshire puddings you have ever seen!

Katie's garden still continue to provide us with seasonal plants and perennials in the summer.

We continue to grow our own bedding plants on site and offer a hanging basket refill service.

The range of products stocked in the shop are wide and varied we try to stock something of everything all the basics plus a few wierd and wonderful! Our local pork pies and scotch eggs from Needham Market create something of a stampede when they arrive on a Thursday. We stock Aspels cider produced locally and supplied through Tastes of Anglia.
 
WHY SHOP LOCAL?
 

Did you know that 1,200 rural shops have closed since 2007 here are just a few reasons to keep yours open:-

Shopping local saves the environment - we are all aware of CO2 emissions and our environmental impact.  Local shops. Often stock a high percentage of locally sourced goods and products, and long car and bus journey’s aren’t required, so helping reduce global footprints.
Shopping local creates jobs - shops in our villages create local employment and self-employment.  These people in turn spend in their local economy.  Over half a million people are employed in retail in our villages and rural towns.  Evidence shows that for every £10 Spent in an independent shop £25 is generated for the local economy compared to the £14 spent in multinationals.
Local independent shops invest more in communities - Sole traders and independent stores are proportionally more generous in their support for local, charities, fetes, schools and community events.  So supporting local shops means a financial return for your community.
Shopping local saves services - Private sector services cluster around shops ie fishmonger, bicycle repair  services etc.
Local shops are for everyone - most people can get to their local shops easily and this is especially important for elderly, vulnerable and young people and those without transport.   Keeping your shops open by buying locally helps the whole community.
Local shops sell a wide range of great products at affordable prices - many people who get out of the habit of shopping locally are then surprised by the range of products and services available - come and take a look.
Shopping local saves money - out of town shops have done a good job of convincing us that sole traders are expensive, but the evidence just isn’t there to back this up.  If you add in travel parking costs, fees to transport larger items home and your time, the overall cost is often much higher. Local shops value customers more - Evidence from numerous surveys shows people receive better customer care a  service in local shops.  Traders survive by their reputation and repeat business - so shopping local means customers get a higher standard of service.
Supermarkets produce  twice as much carbon dioxide per square meter of  floor space as for example a butcher or corner shop, together with the carbon dioxide produced by shoppers travelling out of town to supermarkets  and by supermarkets transporting food around must also be taken into account, they encourage people to travel further out of town to do their shopping, they’re flying in produce from all over the world, they’re transporting it up and down the country through their central distribution systems - if you take all of this into consideration it is clear that local shops are going to be more efficient than big supermarkets.

 
PRICE COMPARISON
 
 
DRIVING COSTS
 

Added to the cost of your groceries, consider your fuel cost roughly calculated like so :-


Fuel cost per 1 litre = 102.9p which equals 468.2p per gallon (1 gallon = approx 4.55litres) Combined MPG for a 1.4 Kia = 39.2 (manufacturer's figures), so:

1/39.2 = 0.0255 (1 gallon divided by 39.2 miles = amount of fuel in gallons used for 1 mile)
0.0255x468.2 = 11.9 (gallons used per 1 mile times cost per gallon)


The cost of fuel used for 1 mile is approximately 12 pence.

Distance to Tesco Martlesham  8 miles x 12 x 2 =  £1.92

Distance to Sainsbury,s Ipswich  10 miles x 12 x 2 = £2.40


However, fuel usage is only one part of the actual cost of traveling 1 mile - you've also got to take into account cost of car, insurance, tax, servicing and depreciation.

Hopefully food for thought.

 
 

Many Thanks to Penny and Andrew of Otley Village Stores for this contribution.